GEO Strategy

How to Improve Brand Visibility in AI Search

AI AIMentionLabs Team
• 8 min read • Updated Feb 2026

The era of "10 blue links" is fading. To survive, brands must shift from optimizing for keywords to optimizing for Entity Salience in Large Language Models.

Quick Summary

  • ✔ Stop using keywords: AI ranks brands based on "Entity Authority," not keyword density.
  • ✔ Fix your identity: If you don't define who you are in clear schema markup, AI will hallucinate.
  • ✔ Platform specific: ChatGPT, Gemini, and Claude look for completely different signals.

1 The Universal Framework

Before targeting specific tools, you must establish a "Base Truth" for your brand. All AI models (LLMs) function on probability and vector similarity. If your brand does not have a clear semantic definition, the AI will hallucinate or ignore you.

1. Cement Entity Identity

Ensure your "About Us" page and LinkedIn explicitly state: [Brand Name] is a [Type] company... Use consistent N-A-P data everywhere.

2. Structured Data (JSON-LD)

Implement SameAs schema. It tells the AI that your website, Twitter, and Wikipedia entry are the same entity.

3. Brand Co-Occurrence

Appear alongside words like "Arabica" or "Barista" to build Vector Closeness between your brand and your niche.

4. Community Density

Active discussions on Reddit/Quora train the model to view you as a relevant, current solution approved by humans.

2 Specialized Tactics

Once the universal framework is in place, use these targeted strategies to win mentions in the top 5 AI Search Engines.

ChatGPT (OpenAI)

  • Digital PR in Top-Tier Media: Getting mentioned in "Seed Set" domains (Forbes, NYT) makes you a fundamental part of its knowledge base.
  • Aggregator Presence: Ensure your brand is listed in G2, Capterra, or Yelp. ChatGPT synthesizes "Best X Tools" lists from these.

Gemini (Google)

  • The Ecosystem Loop: Optimize Google Business Profile and Merchant Center. Gemini prioritizes YouTube content for "How-to" queries.
  • E-E-A-T Enforcement: Ensure every article has a bio linking to the author's LinkedIn to prove expertise.

Perplexity AI

  • "Direct Answer" Format: Structure content with clear H2s followed by a 40-50 word direct definition for citation extraction.
  • Recent News: Publishing press releases increases the chance of being cited as a "Live Source."

Claude (Anthropic)

  • Long-Form Docs: Claude favors deep, technical documentation and whitepapers (PDFs) hosted on your domain.
  • Nuance and Safety: Keep your brand tone neutral, academic, and highly factual to align with its safety filters.

Microsoft Copilot

  • Microsoft Tools: Use Bing Webmaster Tools and Microsoft Clarity to help Copilot verify site utility.
  • LinkedIn Pulse: Republish blog content as LinkedIn Pulse articles to gain a "second entry" in results.